Printing generally
involves different paper and more processes in preparation, reproduction and
finishing than does Routine Duplicating.
Those with Printing needs
should contact Printing Services as soon as possible to begin completing the
Publications Production Guide and to begin the planning process that is
essential to producing a successful publication.
Projects requiring significant
graphic design, particularly those intended for off-campus distribution, will
be referred for assistance to the
Office of Public Relations in O'Hara 606,
Ext. 7669.
Basic design and graphic
services, particularly for projects intended for on-campus distribution, are
available through Printing Services in compliance with guidelines provided by
the
Office of Public Relations. Rates for design
assistance are determined by the complexity of the work and the resources
(photos, line art, original art, etc.) required, beginning with a base rate of
$45 per hour for labor plus materials.
Paper costs vary
greatly. Each of the half dozen area paper supply companies lists
several hundred thousand combinations of paper weights, colors, sizes and
finishes with prices varying weekly because of supply and demand
forces. The paper companies do not provide price lists, therefore
Printing Services cannot provide such lists. Except for a limited
quantity of several popular papers kept in supply, all paper prices are quoted
on request from paper companies.
Because of the many variables in
pre-press preparation, printing manufacturing and post-press activities,
standard pricing of printing is impossible. However:
Reference prices can be provided on request
based on similar work previously completed.
Estimates can be provided when most major
variables are known in advance but may vary 10-15% as the remaining variables
are encountered.
Quotes will be provided when all variables are
specified in advance. Quotes are firm prices that cannot be altered
within 30 days unless the original specifications are changed.
Changes made after the initial
submission of copy or other materials will probably result in delays and/or
additional expenses. RUSH work will produce extra billings for
overtime expenses or for the off-campus purchase of services to speed
production.
The large volume of work handled
by the Public Relations and Printing Services offices makes advance planning
necessary, since most jobs require a sequence of operations: design planning,
layout, typesetting, artwork, creative proofs, file construction and transport,
production proofs, manufacturing and shipping.
Production schedules can be
fixed in advance, specifying dates for delivery of draft copy, dates for
delivery and return of page layouts and proofs, and the date for delivery of
the completed publication. Schedules obligate both the customer and
the printer; late return of proofs or customer alteration of original materials
will delay final delivery and, potentially, incur additional expense.
Printing Services is equipped to
produce or to purchase a final printed piece that meets the customer's
specifications exactly. To accomplish that in the most efficient and
economical way, certain details need to be considered at the inception of the
work. The staffs of the Office of Public Relations and the Printing
Services Office are both prepared to provide planning assistance and either of
the offices should be contacted as early as possible in the development of a
printing project.
All initial decisions regarding
the purpose of and the audience for the printed piece are normally made by the
customer. If the piece being planned is one of a series of
previously designed pieces, it will be helpful to include a sample of an
earlier piece to follow in design.
Projects requiring significant
graphic design, particularly those intended for off-campus distribution, will
be referred for assistance to the
Office of Public Relations. An explanation of
the University's publication standards is available at that office.
Copy that is to be typeset
should be presented neatly typed and double-spaced on one side of plain white
bond paper, with extra margin space for notes to be made later that specify
typestyles and sizes, corrections, etc. Text materials may also be
submitted for output via desktop publishing as described in
Typesetting/Desktop Publishing.
After the initial discussions, a
draft layout of the proposed piece will be provided. Although the
Printing Services staff will review copy for errors, final responsibility for
proofreading rests with the customer.
The first proof stage is the
most economical time to correct errors or to make minor last-minute revisions.
The cost of making customer-made changes after the first proof stage will be
billed to the customer on a time-and-materials basis. Changes made
after the first proof stage will probably delay production of the piece and/or
result in extra expenses to make up lost time.
After the first proofs are
approved, necessary changes will be made and submitted to the customer on final
page proofs for approval.
When the page proofs have been
corrected, the customer will either sign an approval slip to print the job or
will, in the case of complex work, receive a production proof. The
production proof is made from the files that will be used to prepare plates in
the printing process. Production proofs verify the placement of
colors, page order and folding or trimming.
Customers who do their own
computer designing should use Adobe InDesign (Macintosh
compatible). When submitting files, collect for output to include
all fonts and images used in the file and check that all RGB images have been
changed to CMYK. Files should be accompanied by a hard copy or PDF
version to verify file construction.
For Offset Printing (Layout Required)
Text-only submissions in Mac or
PC applications should be unformatted, typed all upper and lower case (no all
caps), all copy justified (no indents or tabs), returns only at the end of
paragraphs (no forced hyphens), single-spaced text and double-spacing between
paragraphs. Use two spaces only after periods and colons, use lower
case letter "o" to indicate bullets, use the capital letter
"H" to indicate stars, and use the letter "n" to indicate a
check box or a check mark. Save the text in Word or as ASCII text.
For Digital Printing
Digital files that are accepted
include PDF, EPS, JPEG and TIFF. When submitting files, include
fonts or convert fonts to a graphic. If possible, also submit a hard
copy.
Details on the specific packages
and compatibilities in desktop publishing are available from the Public
Relations staff at Ext. 7669 or the Printing Services staff at Ext. 4198.
The use of off-campus printers
is often necessary or more economical when the work to be done is multi-color,
is very high quantity, or involves production requirements that the University
Print Shop is not equipped to provide.
To take advantage of volume
buying power and to insure consistent monitoring and regulation of printers'
performance, all printing is processed through a single office -- the Office of
Printing Services. The University stipulates conditions for doing
work with printing vendors, some of which are routinely applied by other
institutions, others of which are exceptions to Printing Trade
Customs. Printing contracts are awarded in cooperation with the
Purchasing Office.
A part of every printing
contract is the destination of the finished product. Customers may
specify delivery on campus or may specify delivery elsewhere, for example, to a
mailing preparation vendor. A change in destination once the
contract is executed could result in additional charges for shipment.
Invoices for off-campus printing
will normally be processed through Printing Services, and the customer's
Printing Services (710756) account will automatically be debited through the
Treasurer's Office for the cost of providing the printed products, unless other
arrangements have been made.
Customers planning to mass mail
their finished pieces, particularly those planning to employ the University's
Standard (formerly Third Class) Mail Permit, should indicate so early in the
planning stages. Bulk-mailed pieces and pieces designed to be
returned postage-paid must be designed and produced according to very specific
U.S. Postal Service guidelines. Further, the staff of Printing and
Mailing Services can provide assistance in preparing and planning mailings to
prevent delays and to avoid unnecessary expenses. More information
is available by contacting
Mailing Services at Ext. 7492.
