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Sociology Related Careers

A Sociology major is an excellent basic education for various occupations and professions. Sociology can provide a rich fund of knowledge and many distinctive ways of looking at the world so as to generate new ideas and assess the old. Sociology can give undergraduates a basic standard preparation for career options in all the fields listed below, with advanced study and/or training in relevant work experience to qualify for full professional status.

Areas of Employment

1) Advertising:

Mass Communication Analysis, Motivational Research, Public Opinion Polls.

2) Banking and Finance:

Community Relations, Customer Relations, Employee Relations, Organizational Planning, Personnel Administration.

3) Communications:

Consumer Research, Labor Relations, Employee Relations, Mass Communications Analysis, Public Opinion Polls.

4) Criminal Justice:

Law Enforcement, Criminology, Delinquency Prevention, Penology and Corrections, Probation & Parole, Court Administration, Private Security.

5) Insurance:

Area Studies, Community Relations, Customer Relations, Employee Relations, Population Studies, Public Health.

6) Manufacturing:

Community Relations, Employment Interviewing, Customer Relations, Employee Relations, Industrial Sociology, Labor Relations, Motivational Research, New Business Research, Organizational Planning, Personnel Administration, Manpower Resource Studies.

7) Marketing:

Consumer Research, Motivational Research, Population Administration.

8) Merchandising:

Consumer Research, Customer Relations, Personnel Administration.

9) Medical Services:

Alcoholism & Drug Abuse, Addiction Research, Community Relations, Employee Relations, Hospital Casework, Medical Sociology, Organizational Planning, Public Health.

10) Social Services & Government:

Child Welfare, Social Work, Community Agency, Community Planning & Development, Community Organization, Family Welfare, Group Interaction, Housing Studies, Interviewing (non-diagnostic), Manpower Resource Studies, Minority Group & Race Relations Studies, Population Studies, Public Welfare-Housing, Casework, Race Relations, Urban Planning.

A Sociology major is also an excellent preparation for the study of law, public administration, hospital administration, publishing, rehabilitation counseling, recreation planning and administration, career planning and counseling, and sales.

Employment Outlook in Some Occupations Directly Related to the Sociology Major

a) Urban Planning:

The rapid change in our way of life, urban development and sprawl, housing, traffic, land use, urban renewal and urban development all call for a broad understanding of the social forces at work. Previously, such planning placed heavy emphasis on engineering and scientific backgrounds, but not so today. In fact, urban planning has developed a professional program of studies leading to an advanced degree.

b) Social Work:

Social work, a professional method of helping people with diverse problems, may be entered directly from college, although graduate work is rapidly becoming essential for positions of leadership and responsibility. Social workers practice case work, group work, social research, social planning, health administration, and community organization.

c) Market and Survey Research:

Market and survey researchers are employed in advertising agencies, manufacturing companies, communications industries, and independent firms that conduct public opinion research. Individuals engaged in market and survey research departments determine how people vote and why; who watches what in the media and why; and who buys what product and why. Those who work in independent firms are often called as consultants to business to determine consumer values, attitudes of employees and management toward communication channels, attitudes toward government programs, and forecasting consumer and business trends.

d) Human Resources/Administration:

The increase in job discrimination suits, pension laws, federal regulations and labor disputes have made the human resources department an integral part of organizations (governmental, industrial, hospital, etc.). The tasks of people engaged in human resources/administration include recruiting and interviewing, employee counseling, testing of employee attitudes, wage and salary administration, labor relations, job development, and employee training. Human Resources/Administration have developed a professional program of studies leading to an advanced degree.

e) Medical Services/Administration:

Individuals engaged in Medical Services/Administration are employed by government departments (e.g., public health, mental health, food and drug), voluntary health agencies, planning agencies, mental health centers, hospitals, nursing homes, alcohol addiction & drug abuse centers, and senior citizen centers specializing in health, recreation, nutrition, education, housing and employment for the aging. Medical Services/Administration have developed a professional program of studies leading to an advanced degree (e.g. rehabilitation counseling and administration, gerontological services administration, health services administration, and community mental health).


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