DONGS, DOLLARS & DOI MOI IN VIETNAM |
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VIETNAM'S NEW LEADERSHIP IS NOW WILLING TO GIVE FREE ENTERPRISE A CHANCE. HO CHI MINH CITY, THE PEARL OF THE ORIENT AND MODERN VIETNAM'S BUSINESS HUB, TO THE MISTY MOUNTAINS OF DALAT, THE BEACHES OF NHA TRANG, TO THE FRENCH COLONIAL AMBIANCE OF HUE AND HANOI, VIETNAM IS A LAND OF " MILLION OPPORTUNITIES " ATTRACTING SIGNIFICANT INFLOW OF VENTURE CAPITAL. HERE IS AN OPPORTUNITY TO FEEL THE PULSE OF THIS VIBRANT MARKET AND EXPERIENCE THE TENSION AS BUREAUCRATS OF A SOCIALIST ECONOMY STEP UP TO THE GLOBAL MARKETPLACE
DECEMBER 26,1998 - JANUARY 6, 1999
A 12 Day Study Abroad Mission to Vietnam with Dr. Satya P. Chattopadhyay, Associate Professor of Marketing, to Understand the People, the Culture, the Heritage and Excitement of an Emerging Asian Powerhouse
SPONSORED BY THE
UNIVERSITY OF SCRANTON
SCHOOL OF MANAGEMENT
The Participation Fee of $2500.00 per person, double occupancy, covers:
* Round-trip travel to Vietnam on Northwest/Thai Airlines, arriving into Ho Chi Minh City (Saigon) and departing out of Hanoi. Ho Chi Minh City-Hanoi on Vietnam Airlines (Boeing 767/737 equipment).
* English-speaking liaison. Participants will interact with business students in local programs (indigenous and international) of Management for enhanced experiential learning.
* Daily Breakfast, some meals and double-occupancy accommodation for the entire duration of the mission
* Class-room Instruction by Faculty of Kyrgyz Academy of Management and University of Scranton on Environment of Business in Central Asia
* Museums, Cultural Events, Excursions to Beaches, Mountains and the Mekong Delta Rice-basket.
* Briefings from Government Officials, International Aid Agencies, and Executives of Vietnamese and Foreign Enterprises currently operating in the Socialist Republic of Vietnam.
* Familiarization with Manufacturing, Service, Wholesale and Retail Environment of Vietnam
* Free time to explore
* Reading Material on Vietnamese and Asian Affairs
* Vietnamese-English Dictionary and Phrase-book
* Maps, Brochures
RESERVATION DEADLINE:
Completed application and $250.00 reservation deposit due by October 16, 1998.
Full Payment (Balance of $2250.00) due October 30, 1998.
EARN THREE CREDITS: Participants will earn 3 academic credits during Intersession 1999 by registering for MKT/IB 490 or MKT/IB 569 Special Topics (International Markets:A Focus on Vietnam), payment of tuition at half price and completion of specific academic requirements:
Pre-Departure
1.Survival Language Instruction
2.Cultural Orientation Lecture
3.Safety and Health/Insurance Briefing
4.Reading List
5.Complete Design of Research Project for On-site Implementation
In Vietnam
1.Attendance at all Lectures and Business Briefings
2.Completion of Data Collection for Research Project
3.Daily Journal
Upon Return
1.Submission of Written Project Report
2.Submission of Journal
3.Attendance at De-Briefing Meeting
FOR ADDITIONAL INFORMATION AND APPLICATION,CONTACT:
DR. SATYA P.CHATTOPADHYAY
ASSOCIATE PROFESSOR OF MARKETING
SCHOOL OF MANAGEMENT
UNIVERSITY OF SCRANTON UofS/Jesuit U Logo
OFFICE: 603B OHARA HALL
PHONE: (717) 941-6196
E-MAIL: SPC354@TIGER.UOFS.EDU